Victor Cruz, Principal
Victor Cruz has worked with some 50 private companies in the past 20 years, scoring numerous press "hits" that have helped gain traction and credibility for new ventures. Ten of his clients have been acquired by companies such as Dell, EMC, IBM, NetSuite and Novell. International clients have hailed from France, Germany, Ireland, Finland, England, and The Netherlands.
Prior to founding MediaPR in March 2000, he spent six years at Lois Paul & Partners and FitzGerald Communications working on Lotus / IBM accounts. He was a PR manager at Sitara Networks and spent five years at Comdex tradeshow producers The Interface Group. He received a Masters of Fine Arts degree from Bennington College (1996) and received his BA in English from the University of Michigan, Ann Arbor.
His articles have appeared in eSecurity Planet, Cloud Tech, Enterprise Storage and Wired.com. He also writes for motorcycle magazines and is secretary of New England's largest BMW riders club, the Yankee Beemers.
Herman Mehling has been an IT writer and consultant for more than 25 years. He has written thousands of articles for leading trade magazines and websites. His work has appeared in such publications as Computer Reseller News, eWeek, Forbes, Network World and InformationWeek. In the 80s and 90s, he worked as a PR executive at many San Francisco Bay Area high-tech agencies, including Niehaus Ryan Haller, which helped to launch Yahoo! and to re-cast the image of Apple as an Internet player. He was a staff editor and reporter at Computer Reseller News for many years.
Simon Hill is a writer, editor and content strategist. He is a technology expert with a background in game development. Under his own byline he covers industry trends, writes reviews, comparisons, analysis and roundups for a variety of print and online publications including Digital Trends, Beckett Media's Phone Apps magazines, Travora Media, and Android Authority. He completed a Master’s Degree in Scottish History at Edinburgh University before joining the games industry at VIS Entertainment and later Outerlight, working his way up from Tester to Designer to Producer. He managed a development team for several years producing titles for the PC and major consoles. He went on to work as a Managing Editor at Bright Hub where he took monthly traffic in the mobile technology channels to a high of 3.5 million unique visits.
Julie Lydon’s public relations career originated in August 1995 when she was at Boston-based Copithorne & Bellows, since acquired by Porter Novelli. She spent six years with Porter Novelli where she designed, managed and executed public relations strategies for companies such as Hewlett-Packard, BMC Software, PricewaterhouseCoopers, and Battery Ventures. She has worked extensively in all areas of public relations including executive visibility programs, quarterly earnings announcements, corporate communications strategy, message development, competitive analysis, media/industry analyst relations, execution of major events, product announcements, product review programs, and speaking engagements.
Anna Choi has a colorful background, having traveled to 40 different countries and being comfortable in 7 languages, Anna's key strength lies in being able to communicate well with anyone. During the past 9 years, she has focused extensively on media relations where she has gained a reputation for building strong relationships with press and analysts. Anna masters technical aspects of products swiftly and can effectively translate them to the press. She teaches at Merrimack College and has conducted 8 years of archaeological excavations in Israel. During this time, she has researched, written and presented frequently. She has transferred these skills successfully to high-tech PR where she develops press releases and case studies, manages marketing communications projects and organizes press tours and events. Anna received a BA from Amherst College, a Masters degree from Yale and completed all Doctoral requirements at Boston University.