Public Relations & Content Marketing
Based in Boston Massachusetts
MediaPR is a network of senior talent specializing in public relations, print and online press, and writing. Our strength is personalized service and the highest regard to results. Our focus is primarily on tech companies. We help small companies seek public recognition to improve credibility and to arm your sales team with great marketing tools.
We offer the following services:
Content Marketing * Article Placement * Story Pitches * Product Launches * Product Reviews * Customer Case Studies * Thought Leadership * Blogs * Social Media * eBooks * Analyst Relations * Media Training * Press Releases * White Papers *Awards
What can PR do for you?
Before making a decision on hiring a PR agency, it’s
Victor Cruz has worked with some 50 private companies in the past 25 years, scoring numerous press “hits” that have helped gain traction and credibility for new ventures. Ten of his clients were acquired by companies such as Dell, EMC, IBM, NetSuite and Sophos. International clients have hailed from France, Germany, Ireland, Finland, England, and The Netherlands. Before founding MediaPR in March 2000, he spent five years at Lois Paul & Partners working on Lotus / IBM accounts. He was a PR manager at Sitara Networks and spent five years at Comdex tradeshow producers The Interface Group. He received a Masters of Fine Arts degree from Bennington College (1996) and received his BA in English from the University of Michigan, Ann Arbor. His articles have appeared in eSecurity Planet, Cloud Computing, CommPro.biz, and Wired.com. He also writes for motorcycle magazines and is secretary of the nation’s largest chartered BMW riders club, the Yankee Beemers.
Herman Mehling has been an IT writer and consultant for more than 25 years. He has written thousands of articles for leading trade magazines and websites. His work has appeared in such publications as eWeek, Forbes, Network World andInformationWeek. In the 80s and 90s, he worked as a PR executive at many San Francisco Bay Area high-tech agencies, including Niehaus Ryan Haller, which helped to launch Yahoo! and to re-cast the image of Apple as an Internet player. He was a staff editor and reporter at CRN (Computer Reseller News) for many years.
Simon Hill is a freelance technology journalist and editor with a background in game development. You can find his work at Digital Trends, Tech Radar, Android Authority, USA Today, VentureBeat, Deal News, and many other places, both online and in print. He completed a Master’s Degree in Scottish History at Edinburgh University before joining the games industry at VIS Entertainment and later Outerlight, working his way up from Tester to Designer to Producer. He managed a development team for several years producing titles for the PC and major consoles. He went on to work as a Managing Editor at Bright Hub where he took monthly traffic in the mobile technology channels to a high of 3.5 million unique visits. He now covers technology industry trends, writes reviews, comparisons, analysis and roundups under his own byline, and ghostwrites for a number of CEOs in the technology space.
Jeff Pike has written and edited marketing documents for the IT industry since 1999. He began working in high-tech in 1992 with a systems integration company where he managed a service department that eventually grew to a staff of 150. During this time, Jeff developed the ability to translate technical terms and concepts into business value and marketing messaging. Jeff transitioned into corporate communications in 1997, taking advantage of his degree in journalism from Northeastern University. Since that time, Jeff has helped approximately 200 companies convey corporate messaging and product-value statements through written material such as case studies, ghost-written articles, white papers, press releases, and web text. His technology experience includes virtualization, ERP, databases, security, application performance, business intelligence, systems integration, network infrastructure, and storage.
Dave Greten is a marketer and writer with technical skills. An early employee at Yahoo, Dave has worked for a Presidential campaign, with Paul Graham of Y Combinator at his first start-up, and as a writer for Bob Vila, the home improvement TV celebrity. Most recently he was Senior Web Producer at Kaspersky Lab, a software security company based in Moscow. He received a BA in English from the University of New Hampshire and has taken a number of programming classes from various institutions including Tufts and the University of California Santa Cruz.
Public relations has changed dramatically over the last 10 years as the world of print media has nearly evaporated. Still, all media is social. Web publications, industry blogs, social media, eBooks, infographics, and video have expanded the communications landscape by giving marketers new channels of communication.
Yet the central hub of these channels remains the same as yesteryear: a good narrative. Storytelling around the campfire like our ancestors have done for thousands of years, will never fade away. Our new channels of communications are only as good as the story you have to tell.
Storytelling is marketing. Getting your key messages out to your customers and prospects is what marketing is all about. So what’s your story?
Telling your story using today’s outbound communication channels is where MediaPR can help. So how do we help tell your story?
We achieve this by telling your customers and prospects the stories they want to hear, with messages they care about. Messages that resonate. Messages they can act upon. We show them how you understand what problems they face. We talk about the issues, the problems, the challenges, and the solutions, that matter to them most.
Content Marketing is one way to achieve this. What is content marketing? Putting a face to the company is an example. Positioning your CEO and executive spokespeople as chief experts. As industry leaders. As go-to sources. We partner with you to develop stories, then bring these stories to market.
MediaPR combines and exploits all the points of influence – social media, web publications, analyst relations, trade magazines, blogs, customer case studies, your company news – to point business back to your company.
MediaPR goes beyond the use of standard PR strategies. We partner with you to develop original, compelling, editorial features that showcase your best practices, talents and thought leadership. Then we find the magazines and web publications that are willing to publish them. We have a 99% success rate getting our articles published on your behalf.
Over time, your company will gain mindshare and credibility. As Experts. As Leaders. As the people other people want to do business with. As vendors of products and services that companies want to buy.
For over 20 years MediaPR has worked with 50+ clients, mostly startups. 10 of which were acquired by Fortune 100 companies. MediaPR can enhance your corporate reputation and credibility, bringing you into the final round of vendor evaluations. If you want to make your company more attractive to potential customers and as an organization that others want to do business with, then contact us at firstname.lastname@example.org.
Please use the form or give us a call, we look forward to working with you.
P.O. Box 462 Marblehead, MA 01945