Public Relations & Content Marketing
Based in Boston Massachusetts
MediaPR is a network of senior talent specializing in public relations, print and online press, and writing. Our strength is personalized service and the highest regard to results. Our focus is primarily on tech companies. We help small companies seek public recognition to improve credibility and to arm your sales team with great marketing tools.
We offer the following services:
Content Marketing * Article Placement * Story Pitches * Product Launches * Product Reviews * Customer Case Studies * Thought Leadership * Blogs * Social Media * eBooks * Analyst Relations * Media Training * Press Releases * White Papers *Awards
What can PR do for you?
Before making a decision on hiring a PR agency, it’s
We develop (700-word) Thought Leadership articles bylined by your CEO, seek a blog or publication for its exposure, then gradually over time compile enough of these articles into a designed eBook that you can use to offer as a free download to generate qualified leads. Article placement is a priority: we have a 98% success rate placing articles on behalf of our clients.
We define a targeted and effective PR strategy, one that will get your story out and secure press coverage in the outlets that reach your customers and partners. Based on years of experience working exclusively with the technology press, we can focus on the relevant publications, editors, reporters, columnists, product reviewers, gurus and influencers that really matter to your business.
We communicate your business and technology strategy with a clarity that guarantees results. For new products, a special emphasis will be placed on securing product reviews.
We monitor daily the best editorial query services – ProfNet, HARO, PR Source Code – to seek interview opportunities and pitch your expertise and comments.
As experts on your company’s strategy, we can create and place for publication compelling content that will sell customers on your value proposition. Press Releases, Byline articles, Customer Testimonials, Q&A’s, Perception Audits, Surveys, Website copy, White Papers, and the latest product information can all showcase your expertise and the value of your company.
We interview your CEO or in-house expert and develop an opinion piece good enough for publication.
We interview your customer for 30 minutes then kick out a testimonial-based profile that includes: Background/ Challenges/ Requirements/ Solution/ Conclusion.
We believe all media is social. We can build and maintain your Facebook, Twitter and LinkedIn channels. Other avenues to communicate your value may include Pinterest and Slideshare. The end goal is to establish a community of followers by posting industry news of interest to your customers.
Based on our competitive analysis, MediaPR will help your company craft a simple and compelling message, one that will help customers remember your name and understand your unique value.
We can identify the best analysts in your market and arrange briefings with those who influence public opinion on emerging trends and promising technologies.
We compile an awards list but limit submissions to only the most prestigious events.
Victor Cruz has worked with some 50 private companies in the past 25 years, scoring numerous press “hits” that have helped gain traction and credibility for new ventures. Ten of his clients were acquired by companies such as Dell, EMC, IBM, NetSuite and Sophos. International clients have hailed from France, Germany, Ireland, Finland, England, and The Netherlands. Before founding MediaPR in March 2000, he spent five years at Lois Paul & Partners working on Lotus / IBM accounts. He was a PR manager at Sitara Networks and spent five years at Comdex tradeshow producers The Interface Group. He received a Masters of Fine Arts degree from Bennington College (1996) and received his BA in English from the University of Michigan, Ann Arbor. His articles have appeared in eSecurity Planet, Cloud Computing, CommPro.biz, and Wired.com. He also writes for motorcycle magazines and is secretary of the nation’s largest chartered BMW riders club. He was profiled in Boston Voyager magazine.
Howard is a 35+ year executive veteran of the Information Technology industry who continues his commitment to the channel as writer, presenter, and advisor to many channel partners, ISVs, MSPs, CSPs, manufacturers, distributors and more. He is also featured regularly on such IT industry publications as The Dell/Microsoft Migration Expert Zone, Channel Insider, Insight ON Service Providers, Redmond Channel Partner Channel Partner magazine, and MSPMentor. He has served on many vendor advisory panels including the Apple, Compaq, HP, IBM, and NEC Service Advisory Councils, the Ingram Micro Service Network board and as a U.S. Board member of the International Association of Microsoft Channel Partners. He is a frequent speaker at IT events including Microsoft Inspire, Citrix Synergy, Channel Partners Evolution and CompTIA ChannelCon.
With more than 20 years of experience as a communications strategist and author of several books, Lin Grensing-Pophal is a frequent contributor to various trade and professional publications covering marketing/digital marketing/communication/social media, HR/employee relations, and healthcare-related topics. Her work has appeared in EContent, HR Magazine, Credit Union Management and others. She is the author of several books including: Employee Management for Small Business (2012); Motivating Today’s Employees (2012); The Complete Idiot’s Guide to Strategic Planning (Penguin, 2011); Direct Mail in the Digital Age (2011); Human Resource Essentials (2010); Marketing with the End in Mind: How to Plan and Implement Successful Marketing Programs (2005) and others.
Jenny writes on insurance industry trends and is a former claims adjuster for Aon and a former senior claims adjuster for Gallagher Bassett in the UK. Aon was ranked as the largest insurance broker in the world based on revenues of $10 billion. Most recently she was a Corporate Paralegal at Semple Fraser LLP in Glasgow, Scotland, and worked at Scott & Paterson based in Edinburgh, and did employment law at Thompsons Solicitors. For 14 years she has been the owner/blogger writing on history and culture for Ancient Egypt Online. She is the owner of Kemet Design and a graduate of The University of Edinburgh.
Jeff Pike has written and edited marketing documents for the IT industry since 1999. He began working in high-tech in 1992 with a systems integration company where he managed a service department that eventually grew to a staff of 150. During this time, Jeff developed the ability to translate technical terms and concepts into business value and marketing messaging. Jeff transitioned into corporate communications in 1997, taking advantage of his degree in journalism from Northeastern University. Since that time, Jeff has helped approximately 200 companies convey corporate messaging and product-value statements through written material such as case studies, ghost-written articles, white papers, press releases, and web text. His technology experience includes virtualization, ERP, databases, security, application performance, business intelligence, systems integration, network infrastructure, and storage.
Dave Greten is a marketer and writer with technical skills. An early employee at Yahoo, Dave has worked for a Presidential campaign, with Paul Graham of Y Combinator at his first start-up, and as a writer for Bob Vila, the home improvement TV celebrity. Most recently he was Senior Web Producer at Kaspersky Lab, a software security company based in Moscow. He received a BA in English from the University of New Hampshire and has taken a number of programming classes from various institutions including Tufts and the University of California Santa Cruz.
Public relations has changed dramatically over the last 10 years as the world of print media has nearly evaporated. Still, all media is social. Web publications, industry blogs, social media, eBooks, infographics, and video have expanded the communications landscape by giving marketers new channels of communication.
Yet the central hub of these channels remains the same as yesteryear: a good narrative. Storytelling around the campfire like our ancestors have done for thousands of years, will never fade away. Our new channels of communications are only as good as the story you have to tell.
Storytelling is marketing. Getting your key messages out to your customers and prospects is what marketing is all about. So what’s your story?
Telling your story using today’s outbound communication channels is where MediaPR can help. So how do we help tell your story?
We achieve this by telling your customers and prospects the stories they want to hear, with messages they care about. Messages that resonate. Messages they can act upon. We show them how you understand what problems they face. We talk about the issues, the problems, the challenges, and the solutions, that matter to them most.
Content Marketing is one way to achieve this. What is content marketing? Putting a face to the company is an example. Positioning your CEO and executive spokespeople as chief experts. As industry leaders. As go-to sources. We partner with you to develop stories, then bring these stories to market.
MediaPR combines and exploits all the points of influence – social media, web publications, analyst relations, trade magazines, blogs, customer case studies, your company news – to point business back to your company.
MediaPR goes beyond the use of standard PR strategies. We partner with you to develop original, compelling, editorial features that showcase your best practices, talents and thought leadership. Then we find the magazines and web publications that are willing to publish them. We have a 99% success rate getting our articles published on your behalf.
Over time, your company will gain mindshare and credibility. As Experts. As Leaders. As the people other people want to do business with. As vendors of products and services that companies want to buy.
For over 20 years MediaPR has worked with 50+ clients, mostly startups. 10 of which were acquired by Fortune 100 companies. MediaPR can enhance your corporate reputation and credibility, bringing you into the final round of vendor evaluations. If you want to make your company more attractive to potential customers and as an organization that others want to do business with, then contact us at firstname.lastname@example.org.
Please use the form or give us a call, we look forward to working with you.
P.O. Box 462 Marblehead, MA 01945