Partners

Victor Cruz, Principal

Victor Cruz has worked with some 50 private companies in the past 25 years, scoring numerous press “hits” that have helped gain traction and credibility for new ventures. Ten of his clients were acquired by companies such as Dell, EMC, IBM, NetSuite and Sophos. International clients have hailed from France, Germany, Ireland, Finland, England, and The Netherlands. Before founding MediaPR in March 2000, he spent five years at Lois Paul & Partners working on Lotus / IBM accounts. He was a PR manager at Sitara Networks and spent five years at Comdex tradeshow producers The Interface Group. He received a Masters of Fine Arts degree from Bennington College (1996) and received his BA in English from the University of Michigan, Ann Arbor. His articles have appeared in eSecurity Planet, Cloud Computing, CommPro.biz, and Wired.com. He also writes for motorcycle magazines and is secretary of the nation’s largest chartered BMW riders club. He was profiled in Boston Voyager magazine.

Howard M. Cohen

Howard is a 35+ year executive veteran of the Information Technology industry who continues his commitment to the channel as writer, presenter, and advisor to many channel partners, ISVs, MSPs, CSPs, manufacturers, distributors and more. He is also featured regularly on such IT industry publications as The Dell/Microsoft Migration Expert Zone, Channel Insider, Insight ON Service Providers, Redmond Channel Partner Channel Partner magazine, and MSPMentor.  He has served on many vendor advisory panels including the Apple, Compaq, HP, IBM, and NEC Service Advisory Councils, the Ingram Micro Service Network board and as a U.S. Board member of the International Association of Microsoft Channel Partners. He is a frequent speaker at IT events including Microsoft Inspire, Citrix Synergy, Channel Partners Evolution and CompTIA ChannelCon.

Lin Grensing-Pophal

With more than 20 years of experience as a communications strategist and author of several books, Lin Grensing-Pophal is a frequent contributor to various trade and professional publications covering marketing/digital marketing/communication/social media, HR/employee relations, and healthcare-related topics. Her work has appeared in EContent, HR Magazine, Credit Union Management and others. She is the author of several books including: Employee Management for Small Business (2012); Motivating Today’s Employees (2012); The Complete Idiot’s Guide to Strategic Planning (Penguin, 2011); Direct Mail in the Digital Age (2011); Human Resource Essentials (2010); Marketing with the End in Mind: How to Plan and Implement Successful Marketing Programs (2005) and others.

Denise Johnson

Denise has been covering all things insurance for almost a decade, and was the first editor of Claims Journal. Holding Associate in Claims and Surplus Lines designations, she’s worked as a senior claims examiner and field adjuster, in SIU, and for both standard and surplus lines insurers. Her experience as a former paralegal at the New York District Attorney’s office, has assisted in translating technical legal jargon into readable case analysis published by Wells Media and ALM’s VerdictSearch. From industry leader profiles to conferences, she’s likely covered it via articles, podcasts and videos.

Brooke Pierce

Based in New York City, Brooke Pierce is a writer and editor with over 20 years of experience. She received her B.F.A. in Dramatic Writing from New York University and worked as an editor at TheaterMania.com before becoming a freelancer. Brooke has written articles for numerous websites, covering topics ranging from home security to healthcare, and has extensive experience as a marketing copywriter, crafting everything from email copy to case studies. She has contributed to a number of books, including the TheaterMania Guide to Musical Theater Recordings, Arts America, and the Moon Metro New York City Travel Guide.

Dave Greten

Dave Greten is a marketer and writer with technical skills. An early employee at Yahoo, Dave has worked for a Presidential campaign, with Paul Graham of Y Combinator at his first start-up, and as a writer for Bob Vila, the home improvement TV celebrity. Most recently he was Senior Web Producer at Kaspersky Lab, a software security company based in Moscow. He received a BA in English from the University of New Hampshire and has taken a number of programming classes from various institutions including Tufts and the University of California Santa Cruz.